CARHARTT ADS BY MARK CHIARELLO

CARHARTT teams up with gifted Comic industry veteran MARK CHIARELLO on their latest Spring / Summer 2009 advertising campaign. Chiarello, a highly acclaimed Comic Industry painter, art director and editor, has worked on a variety of projects including Batman/Houdini: The Devil’s Workshop, Clive Barker’s Hellraiser, Hellboy and Star Wars: The New Essential Chronology. The ad campaign for Carhartt Streetwear features a series of illustrations depicting models wearing pieces from the brand’s Spring / Summer 2009 collection. Although Carhartt is commonly known as one of the leading active workwear brands in North America, it has also developed a separate identity in Europe as one of the premier brands within the Streetwear scene. The brand has become closely associated with street culture by supporting emerging artists, musicians, skateboarders and BMX riders. The Spring / Summer 2009 ad campaign by Chiarello illustrates key pieces from the European collection including hoodies, denim, shirts, jackets and head wear. The complete collection is available at Carhartt concept stores in Europe or online at http://www.carhartt-streetwear.com/